You may know me as a Creative Director & Designer.

But really, I’m a rebellious scientist and quirky artist.

I believe that business is beautiful and that all we need is love. Most of all, I want to live in a world where entrepreneurs and artists are celebrated for their offbeat quirks as much as their outer successes.

I’ve spent the last four and a half years under violetminded’s umbrella experimenting with digital storytelling, archetypal marketing, and visceral branding. Though I started off as a software developer (got my background in computer science), I’ve been fascinated by digital communication for as long as I can remember. I’m the kinda chick who’s lived her life online and has all kinds of stories to tell about “the old days on the internet”.

I’m deeply committed to revealing the beauty behind business, through a one-two-punch combination of science and aesthetics. (Science is hot, you guys.)

People say that I’m wildly intuitive, high-on-insight and low-on-bullshit, unorthodox, and positive to boot. I will push you beyond your comfort zone and be your biggest cheerleader when you feel like nothing’s going your way. I hold hands, hearts, and visions with equal care and delight. And nothing delights me more than seeing your business’ story told artfully and effectively.

When I’m not crafting online spaces that matter with some of the most brilliant people on the internet, you can usually find me playing online games with my dad, sipping gourmet coffee at one of my favourite Vancouver cafes, or dancing with wild abandon in my living room.

And, for added measure, if you’re looking for my personal essays, you can find those bits and bobs on my personal website,

Vital Stats


Years Developing & Designing on the Interwebs: 13

Personal Websites: 19 since 2001

Client Websites: ~200 since 2003

Education: Thompson Rivers University & Simon Fraser University

See Also: Business application developer, game journalist, career assistance, technology sales, food services

Personality: ENFP (Myers-Briggs) | Magician & Lover (Jung) | Positivity, Strategic (Strength’s Finder) | 2w3 (Enneagram) | Leo (Western Zodiac) | Tiger (Chinese Zodiac)